Selling Point

©jb katke

Have you ever encountered something that impacted you in a big way? You were not looking for it—it just presented itself to you. Add seeing it in the most unexpected place. Wow, right?

Pictured here is what was written on a business van, just making its daily service calls. I was running an errand—not on the lookout for a meaningful moment. But here it was.  

Currently I am in progress of writing a devotional and the wording on the van “It’s about the relationship” resonated with me. Some way, some how this will work itself into my book. My plan is not so much to teach, but it could. True to my way of doing things, it is intended to plant encouragement and hope. Could ya use some?

The words on this truck nailed it. I don’t have a plumbing, heating, or air conditioning issue—but if I did, I would be inclined to call them up. What is it that sells you on any given product or service?

It seems the way of the world is to tell people what they want to hear. Give the shoddiest job done and move on. Years ago, Dave and I were on the receiving end of a similar situation. I got a verbal estimate and requested a written statement for my husband to read over. Going to his truck, the man tore off a corner of paper and wrote the price down. Real professional, huh?

That’s not the way to promote your business.  I know. My husband was a remodeler in a previous life. Early on, most of his work was from recommendations. Friends of friends. Small repairs often grew into future home remodels on a larger scale. It was important to listen the homeowners because—bottom line, these people had to live with the end result.

It just makes sense to establish a relationship first. Offensive as it may sound, first impressions are your first impression. If that does not go well, forget it.

That holds true in business, co-workers, and neighbors. How we present ourselves is the defining moment. Considering the fact that nothing happens by accident, it could even be a Jesus moment.